As a SaaS company, word of mouth can be a powerful tool for driving new customers and retention. But how do you create word of mouth strategy for SaaS, in an industry where word spreads quickly online
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B2B SaaS Metrics: 4 Metrics That Matter Most For Growing Top Line Revenue
B2B SaaS Metrics: The Four That Actually Grow Top Line Revenue Short answer: top line revenue moves on four numbers, not on lead volume. Number of qualified opportunities created, average deal size, w
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8 Things You Need to Know to Build a Strong Demand Generation Strategy
8 Things You Need to Build a Strong Demand Generation Strategy Short answer: a demand generation strategy needs eight things in place: a definition of success, an ICP, segmentation, a mapped buyer jou
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B2B Differentiation: The Reason Why B2B Companies Lose
They only focus on impressing other businesses, rather than making a real difference. No differentiation. To be successful, you need to market yourself in a way that sets you apart from the rest
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Selling Complex B2B Products Is A Madman’s Job: Find Out Why!
How do you sell a complex B2B product? Short answer: you sell a complex B2B product by making the change it requires feel smaller than the cost of staying where the buyer is. Complexity is not a messa
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Personal Branding Creates Differentiation – Funky Interview With Jessie Lizak
We’re living in a world where the demand for marketing services is high, but the results aren’t there. Mostly, it’s because of how we think and do marketing, but also because there are, because of the
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Every Great Marketing Campaign Starts With A Strategy – Funky Interview With Diego Oquendo
Why does every marketing campaign start with a strategy. Short answer: a campaign is a set of decisions about execution, and it can only be as good as the decisions made before it. Who this is for, wh
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Budite svoji, zapostavite ego i priznajte greške – Intervju sa Marijanom Palićem
Pre par meseci, osnivač Funky Marketinga, Nemanja Zivkovic je postavio naizgled jednostavno pitanje na LinkedIn-u…’Da li biste želeli da vidite listu 50 najboljih marketara u regionu u 2022. godini?’
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Strategic Approach to B2B Tech Marketing: Convert 95% Of B2B Buyers That Aren’t In The Market
CEOs and Founders, I’m opening the article with a stat you should know: 95% of B2B buyers are not in the market at all and it should affect our strategic approach to B2B Tech Marketing. Accordin
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Demand Generation Strategy: How to Measure Success?
How do you measure a demand generation strategy? Short answer: by revenue and the cost of getting it, not by lead counts. The nine numbers that matter are marketing sourced net-new revenue, contributi