As a SaaS company, word of mouth can be a powerful tool for driving new customers and retention. But how do you create word of mouth strategy for SaaS, in an industry where word spreads quickly online
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B2B SaaS Metrics: 4 Metrics That Matter Most For Growing Top Line Revenue
“It’s hard!” I hear you. Growing a company is hard work. There are many moving parts, and it can be difficult to know which levers to pull to generate the most impactful results. What’s even more chal
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8 Things You Need to Know to Build a Strong Demand Generation Strategy
Getting leads is essential for any company, but generating high-quality leads takes a lot of work. It’s not enough to just put up a few ads and wait for the customers to come flooding in. You ne
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B2B Differentiation: The Reason Why B2B Companies Lose
B2B differentiation or the lack of it – the real reason why B2B companies don’t succeed. They only focus on impressing other businesses, rather than making a real difference. No differentiation.
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Selling Complex B2B Products Is A Madman’s Job: Find Out Why!
Scrolling through my LinkedIn feed for 2 hours to find something I can comment on I’ve realized that most things people talk about are not applicable to selling complex B2B products or services that a
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Personal Branding Creates Differentiation – Funky Interview With Jessie Lizak
We’re living in a world where the demand for marketing services is high, but the results aren’t there. Mostly, it’s because of how we think and do marketing, but also because there are, because of the
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Every Great Marketing Campaign Starts With A Strategy – Funky Interview With Diego Oquendo
We’re living in a world where the demand for marketing services is high, but the results aren’t there. Mostly, it’s because of how we think and do marketing, how we do marketing campaigns, but also be
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Budite svoji, zapostavite ego i priznajte greške – Intervju sa Marijanom Palićem
Pre par meseci, osnivač Funky Marketinga, Nemanja Zivkovic je postavio naizgled jednostavno pitanje na LinkedIn-u…’Da li biste želeli da vidite listu 50 najboljih marketara u regionu u 2022. godini?’
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Strategic Approach to B2B Tech Marketing: Convert 95% Of B2B Buyers That Aren’t In The Market
CEOs and Founders, I’m opening the article with a stat you should know: 95% of B2B buyers are not in the market at all and it should affect our strategic approach to B2B Tech Marketing. Accordin
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Demand Generation Strategy: How to Measure Success?
If you’re a B2B marketer, you should concentrate on Demand Generation Strategy and monitoring the Demand Generation KPIs. Why? You’ll acquire more credibility within your company and also explor