As a SaaS company, word of mouth can be a powerful tool for driving new customers and retention. But how do you create word of mouth strategy for SaaS, in an industry where word spreads quickly online?
There are six main pillars to consider when creating a word-of-mouth strategy for your SaaS company:
1. Creating a product that your customers will love and finding ways to help them succeed with your product
Obviously, step one is to have customers that fit well with your product and love it so much they want to tell others about it. This is something most companies are aware of and understand the importance of. But it’s not just about having a good product, it’s also about finding ways to support and assist your customers in succeeding with it. This could be through excellent customer service, providing helpful resources or training, or offering customizable features that meet their specific needs.
2. Informative and compelling content are the gate door to creating word of mouth strategy for SaaS
Even though content sharing is a powerful form of marketing, few companies know how to effectively utilize it. Having great content isn’t enough–you also need a solid distribution strategy that reaches your target audience in channels with high organic reach. Finally, you need to be consistent in your execution over time. Most companies miss one or more of these key components.
3. Events
Design experiences that people will want to tell their friends about. Getting “leads” is the common goal for most companies planning events, but if they simply shifted their focus to providing a great experience, they would produce vastly different results.
It’s not only about hosting events – it’s also about HOW you host them. Don’t just stick to the traditional format, think outside the box and create unique events that offer an exceptional experience for attendees.
4. Community is where the word of mouth strategy lives
Engaging in active communities, whether or not you own them, can help your business succeed components. If you’re focused on the long-term goals for your company, though, it’s always more advantageous to OWN the community rather than just participate in other ones. partaking
To authentically engage with buyers and create a lasting relationship designed to help people solve real-time problems, Shift focus from impersonal metrics that often conflict with the required behaviors for developing a thriving community atmosphere. Companies will many times find themselves struggling with this because their current methods do not incentivize nor attribute success
Few companies who jump on this opportunity with the right mindset and vision reap maximum rewards..
5. Exclusive Customer Evangelist Program
Find your number one fans who enjoy using and talking about your product, then create an amazing VIP program for them as a thank-you. This could include anything from paying for their travel expenses to allowing access to beta features of upcoming products. You could also give out limited edition merchandise or allow participation in content creation or events. There are many options available, so consider what those people want and make it happen! Evangelist Program needs to have a place in any word of mouth strategy for SaaS.
6. Influencer Marketing
Influencer marketing has been around for decades. In the 1930s, tobacco companies sponsored movie stars. In 1985, Nike sponsored Michael Jordan. And in today’s world, Instagram influencers with millions of followers are paid to promote beauty and fashion products.
But it’s not just about finding the biggest names with the largest following – it’s also important to find those who have a genuine interest in your product and align well with your brand values. Partnering with micro-influencers or industry experts can often be more effective, as their audience trusts their opinion and is more likely to engage with them.
Implementing these six pillars into your word of mouth strategy for SaaS will help you drive new customers and retention through word of mouth marketing.
To increase brand awareness and encourage word-of-mouth marketing, try taking an authentic approach.
Even if you’re looking at these tactics and thinking “we do all of these,” consider HOW we do them. Many companies might hold events, but not as successfully or frequently as us. Lots of businesses utilize content marketing, yet fewer use our innovative methods. So it’s not only the WHAT that matters, but also the HOW.
So.. What the answer to the main question? How do you create word of mouth strategy for SaaS?
Focus on providing exceptional experiences and authentic engagement with your customers, and word of mouth will naturally follow.
That’s all I had for you today. If you want more information, or if you want us to help you create a marketing structure for your company shoot us a message and let’s chat!
