How to report on content marketing? It seems to be a question that I started to hear more and more often. There are a lot of talks these days about the importance of content marketing for B2B companie
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6 pillars to build word of mouth strategy for SaaS
As a SaaS company, word of mouth can be a powerful tool for driving new customers and retention. But how do you create word of mouth strategy for SaaS, in an industry where word spreads quickly online
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B2B SaaS Metrics: 4 Metrics That Matter Most For Growing Top Line Revenue
B2B SaaS Metrics: The Four That Actually Grow Top Line Revenue Short answer: top line revenue moves on four numbers, not on lead volume. Number of qualified opportunities created, average deal size, w
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8 Things You Need to Know to Build a Strong Demand Generation Strategy
8 Things You Need to Build a Strong Demand Generation Strategy Short answer: a demand generation strategy needs eight things in place: a definition of success, an ICP, segmentation, a mapped buyer jou
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How to Plan Your Marketing Budget (And Adapt To Your Audience Size)
“How much money should you spend on marketing?” A question that’s often difficult to answer, but is critical for businesses of all sizes. Marketing budgets can be one of the most difficult expenses to
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B2B Differentiation: The Reason Why B2B Companies Lose
They only focus on impressing other businesses, rather than making a real difference. No differentiation. To be successful, you need to market yourself in a way that sets you apart from the rest
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Selling Complex B2B Products Is A Madman’s Job: Find Out Why!
How do you sell a complex B2B product? Short answer: you sell a complex B2B product by making the change it requires feel smaller than the cost of staying where the buyer is. Complexity is not a messa
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How To Take Your B2B Marketing Strategy To The Next Level
How do you take a B2B marketing strategy to the next level? Short answer: narrow the audience until it hurts, sound like a person instead of a brand, use your own team as the distribution channel, joi
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The Best B2B Startup Marketing Strategy Ever?!
How does a B2B startup build its first marketing strategy. Short answer: a B2B startup builds its first marketing strategy by deciding who it is for before deciding what to say. You define the audienc
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Strategic Approach to B2B Tech Marketing: Convert 95% Of B2B Buyers That Aren’t In The Market
CEOs and Founders, I’m opening the article with a stat you should know: 95% of B2B buyers are not in the market at all and it should affect our strategic approach to B2B Tech Marketing. Accordin