8 Things You Need to Build a Strong Demand Generation Strategy Short answer: a demand generation strategy needs eight things in place: a definition of success, an ICP, segmentation, a mapped buyer jou
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B2B Differentiation: The Reason Why B2B Companies Lose
They only focus on impressing other businesses, rather than making a real difference. No differentiation. To be successful, you need to market yourself in a way that sets you apart from the rest
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Selling Complex B2B Products Is A Madman’s Job: Find Out Why!
How do you sell a complex B2B product? Short answer: you sell a complex B2B product by making the change it requires feel smaller than the cost of staying where the buyer is. Complexity is not a messa
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How To Take Your B2B Marketing Strategy To The Next Level
How do you take a B2B marketing strategy to the next level? Short answer: narrow the audience until it hurts, sound like a person instead of a brand, use your own team as the distribution channel, joi
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The Best B2B Startup Marketing Strategy Ever?!
How does a B2B startup build its first marketing strategy. Short answer: a B2B startup builds its first marketing strategy by deciding who it is for before deciding what to say. You define the audienc
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Osrednjost se nikada ne pamti – Intervju sa Bojanom Vojnović
Prošlog meseca, osnivač Funky Marketinga, Nemanja Zivkovic je postavio naizgled jednostavno pitanje na LinkedIn-u…’Da li biste želeli da vidite listu 50 najboljih marketara u regionu u 2022. godini?’&
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Relationship Marketing – The Future of Marketing
Relationship Centric Marketing is the future of marketing. The way people communicate now has gone beyond social media and moved into the realm of relationship-centric marketing. Digital media h
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Demand Generation Manager vs Demand Generation Specialist: What’s the Difference?
Talking with people in different demand generation positions in SaaS companies, I realized that the roles are mixed up quite often. In most cases, it’s Demand Generation Manager vs Demand Generation S
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Demand Generation Strategy: How to Measure Success?
How do you measure a demand generation strategy? Short answer: by revenue and the cost of getting it, not by lead counts. The nine numbers that matter are marketing sourced net-new revenue, contributi
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Demand Generation VS Lead Generation in B2B SaaS Industry
Demand Generation vs Lead Generation: What Is the Difference? Short answer: lead generation captures contact details from people who are already looking. Demand generation creates that interest in the