As a SaaS company, word of mouth can be a powerful tool for driving new customers and retention. But how do you create word of mouth strategy for SaaS, in an industry where word spreads quickly online
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B2B Differentiation: The Reason Why B2B Companies Lose
They only focus on impressing other businesses, rather than making a real difference. No differentiation. To be successful, you need to market yourself in a way that sets you apart from the rest
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Selling Complex B2B Products Is A Madman’s Job: Find Out Why!
How do you sell a complex B2B product? Short answer: you sell a complex B2B product by making the change it requires feel smaller than the cost of staying where the buyer is. Complexity is not a messa
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How To Take Your B2B Marketing Strategy To The Next Level
How do you take a B2B marketing strategy to the next level? Short answer: narrow the audience until it hurts, sound like a person instead of a brand, use your own team as the distribution channel, joi
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The Best B2B Startup Marketing Strategy Ever?!
How does a B2B startup build its first marketing strategy. Short answer: a B2B startup builds its first marketing strategy by deciding who it is for before deciding what to say. You define the audienc
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Strategic Approach to B2B Tech Marketing: Convert 95% Of B2B Buyers That Aren’t In The Market
CEOs and Founders, I’m opening the article with a stat you should know: 95% of B2B buyers are not in the market at all and it should affect our strategic approach to B2B Tech Marketing. Accordin
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Nađite nešto u čemu ćete uživati da radite – Intervju sa Vukašinom Vukosavljevićem
Prošlog meseca, osnivač Funky Marketinga, Nemanja Zivkovic je postavio naizgled jednostavno pitanje na LinkedIn-u…’Da li biste želeli da vidite listu 50 najboljih marketara u regionu u 2022. godini?’&
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B2B SaaS Revenue Growth: How to Accelerate Sales Velocity
Learn how to accelerate sales velocity and close more deals faster. This article covers the definition of sales velocity, factors that affect it, as well as tips on what you can do right now to increa
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How to implement B2B SaaS Buyer Persona
How to implement a B2B SaaS buyer persona that actually gets the job done. Short answer: implement a B2B SaaS buyer persona by narrowing it down to one persona, one problem, one message, one cha
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How to Avoid Plateau in B2B Customer Growth?
Why does B2B customer growth plateau? Short answer: growth flattens when the thing that got you here quietly stops working and nobody notices, because revenue keeps arriving from customers you won two