As a SaaS company, word of mouth can be a powerful tool for driving new customers and retention. But how do you create word of mouth strategy for SaaS, in an industry where word spreads quickly online
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B2B SaaS Metrics: 4 Metrics That Matter Most For Growing Top Line Revenue
B2B SaaS Metrics: The Four That Actually Grow Top Line Revenue Short answer: top line revenue moves on four numbers, not on lead volume. Number of qualified opportunities created, average deal size, w
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8 Things You Need to Know to Build a Strong Demand Generation Strategy
8 Things You Need to Build a Strong Demand Generation Strategy Short answer: a demand generation strategy needs eight things in place: a definition of success, an ICP, segmentation, a mapped buyer jou
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How to Plan Your Marketing Budget (And Adapt To Your Audience Size)
“How much money should you spend on marketing?” A question that’s often difficult to answer, but is critical for businesses of all sizes. Marketing budgets can be one of the most difficult expenses to
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B2B Differentiation: The Reason Why B2B Companies Lose
They only focus on impressing other businesses, rather than making a real difference. No differentiation. To be successful, you need to market yourself in a way that sets you apart from the rest
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Moving People From Thought To Action Is The Essence Of Marketing – Funky Interview With Kevin Belz
We’re living in a world where the demand for marketing services is high, but the results aren’t there. Mostly, it’s because of how we think and do marketing, but also because there are, because of the
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Selling Complex B2B Products Is A Madman’s Job: Find Out Why!
How do you sell a complex B2B product? Short answer: you sell a complex B2B product by making the change it requires feel smaller than the cost of staying where the buyer is. Complexity is not a messa
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How To Take Your B2B Marketing Strategy To The Next Level
How do you take a B2B marketing strategy to the next level? Short answer: narrow the audience until it hurts, sound like a person instead of a brand, use your own team as the distribution channel, joi
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The Best B2B Startup Marketing Strategy Ever?!
How does a B2B startup build its first marketing strategy. Short answer: a B2B startup builds its first marketing strategy by deciding who it is for before deciding what to say. You define the audienc
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Budite svoji, zapostavite ego i priznajte greške – Intervju sa Marijanom Palićem
Pre par meseci, osnivač Funky Marketinga, Nemanja Zivkovic je postavio naizgled jednostavno pitanje na LinkedIn-u…’Da li biste želeli da vidite listu 50 najboljih marketara u regionu u 2022. godini?’