How to implement a B2B SaaS buyer persona that actually gets the job done. Short answer: implement a B2B SaaS buyer persona by narrowing it down to one persona, one problem, one message, one cha
by
Demand Generation Strategy: How to Measure Success?
How do you measure a demand generation strategy? Short answer: by revenue and the cost of getting it, not by lead counts. The nine numbers that matter are marketing sourced net-new revenue, contributi
by
How to Avoid Plateau in B2B Customer Growth?
Why does B2B customer growth plateau? Short answer: growth flattens when the thing that got you here quietly stops working and nobody notices, because revenue keeps arriving from customers you won two
by
Account-Based Marketing Strategy for B2B SaaS
Before we get into what Account-Based Marketing Strategy for B2B SaaS is, let’s start with this: Does account-based marketing work for B2B SaaS? Short answer: it works when your deal sizes justify the
by
B2B SaaS Revenue Marketing: How to Build a Structure
You’re not alone. Building a revenue marketing team is one of the most difficult challenges for any company, but it’s also one of the most important. The good news is that we’ve got you covered with o
by
Best Customers for B2B SaaS: How to Analyze and Identify them
What are the best customers for B2B SaaS? This is a question that many people in the industry spend time trying to answer, but few of them have come up with an effective solution. The truth is t
by
Demand Generation: Revenue Marketing is Changing the Way We Sell
What is revenue marketing, and how is it different from demand generation? Short answer: demand generation creates and captures interest. Revenue marketing is the wider operating model that holds dema
by
Revenue Acceleration: How to Move From Alignment to Action
As companies expand, they typically end up with what is referred to as “silos.” This happens because each department in the company develops its own set of processes and priorities. For any company lo
by
How to shorten sales cycle and increase your revenue
The unique process to help you accelerate your revenue and growth.
by
B2B Storytelling: Create a New Demand
Your business has its own character, just as a living person does. Your clients/customers have a character, too. Each character hides a great story.