We’re living in a world where the demand for marketing services is high, but the results aren’t there. Mostly, it’s because of how we think and do marketing, but also because there are, because of the high demand, many companies and “professionals” that do things in a way that won’t bring desired results.
That’s why Funky Marketing has decided to start this weekly series of interviews with worldwide professionals doing marketing and business in a different way, the right way, with a bit of funk, and help the wider auditorium to get to know what great marketing is and how do we do it.
This week we’re talking with Nick Bennett, Director of Evangelism & Customer Marketing at Alyce. Voted as one of LinkedIn’s top 100 creators, Nick Bennett shares his experiences with personal branding, evangelism, and customer marketing daily on LinkedIn and TikTok. Nick also hosts one of the world’s top 10% most popular podcasts, Rep Your Brand, and as a podcast host, speaker and creator, Nick constantly explores how B2B buyers make decisions and what it takes to turn them into brand advocates. He recently launched his own consulting business, NB Marketing Consulting, to help B2B Startups with demand and branding strategies.
Today, we have an amazing opportunity to learn more about Nick and his views on marketing, branding, and business so let’s not wait any longer and see what he has to say.
How to build a personal brand/reliable team/continuous quality/long-term satisfied client?
I think that being the subject matter expert is the answer to all of these questions.
Everyone has stories to tell from personal experience and I’ve realized that’s what people connect to.
So, I have been creating content and building my brand for over 2+ years now and it’s been a game-changer for me. The number of doors that it opened has been tremendous.
I think when you are authentic and provide value it’s how you build that long-term relationship that people will want to work with you and seek you out.
Let’s talk about processes. Give us an example to help us understand how you think about marketing campaigns with a specific example or examples.
The way I approach marketing campaigns depends on what part of the funnel we’re talking about. As a field marketer (which is what my background is), I have been mostly focused on the middle and bottom of the funnel.
So, I always start with this question: what can I do to really accelerate the deals that the demand gen team is bringing in at the top?
One thing that I really loved was focusing on LinkedIn conversational ads as a way to accelerate opps. We were able to incorporate gifting into the convo ads and drop an average 30% close rate from the accounts we targeted in a shorter window than our typical deal cycle.
Need help with your marketing campaign, strategy, or execution? Funky Marketing can help! From research to execution, we’ll help you get results. Check our pricing page to learn more.
What do you consider the next big step in your career? Why?
The more I think about it, the more I realize that going and working for myself is the next big step in my career. That’s my long-term vision. I’ve built up a big enough network that I think I can be helpful to post-seed stage companies who are looking for field marketing, ABM, and community help as they begin to scale their businesses and might not have the resources yet.
Where are you studying today?
I am learning more about customer marketing. I am focused now on retention in my new role and it’s something I’ve never done before. So, I am connecting with other customer marketers, reading, and learning to make sure that not only do we build customer champions and advocates, but also a product that people want to evangelize for.
What do you think, are we sharing enough knowledge? Why? And how is it impacting the way companies think of marketing today?
In my opinion, there are people that are sharing enough knowledge. I think it’s just unleashing everything that has been in your brain for as long as you’ve been working in your profession. You are the subject matter expert, so the more you share about that, the more it can help others.
What do you recommend to those who follow you? What is it that helped you to be where you are?
I think it’s been spending time building real relationships vs just creating content for the vanity metrics. You never know when you may need a job, need some type of help, or be in a position to help others. When you focus on connecting with people on a deeper level it really opens up your eyes to what’s important.
Is there anything we haven’t asked you that you’d like to tell the readers?
Check out Rep Your Brand 🙂
That’s it for today guys! We hope you enjoyed getting to know Nick Bennett a bit better. If you want to see more interviews like this one make sure to check out our interviews page where you can find interesting conversations with marketing and business professionals from all over the world. And if you want to learn more about marketing yourself, be sure to check our blog for more tips, tricks, and advice. Cheers!
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