What did this Clutch recognition actually mean?
Short answer: in its 2021 report, Clutch named Funky Marketing the top B2B company in Serbia, in the agency second year of work. Clutch builds those lists from client reviews it collects and verifies itself, which is why the ranking was worth publishing at all. The team behind it now works as Funky Enterprises.
The recognition at a glance
| Recognition | Top B2B company in Serbia |
| Year | 2021 |
| Source | Clutch, a B2B ratings and reviews platform based in Washington, DC |
| Basis | Quality of work, thought leadership and client reviews |
| Where the work continues | Funky Enterprises |
In their 2021 report, Clutch recognized the team’s efforts and named Funky Marketing as the Top B2B company in Serbia.
Clutch is B2B ratings and reviews platform based in Washington, DC. They evaluate technology service and solutions companies based on the quality of work, thought leadership, and client reviews.
A rapidly expanding startup, Clutch has become the go-to resource in the agency space. They are the leader in connecting global service providers with corporate buyers from around the world, publishing the most extensive and referenced client reviews in the B2B services market.
Here’s what Nemanja Zivkovic said at the time:
“We’re thrilled to be chosen as one of the leading B2B companies in Serbia in our second year! It’s one more step towards changing the B2B industry.” – Nemanja Zivkovic, CEO Funky Marketing
FAQ: Clutch rankings and choosing a B2B partner
What is Clutch?
A B2B ratings and reviews platform based in Washington, DC. It collects reviews directly from a provider clients and uses them, together with the work itself, to rank service companies by market and by category.
Do rankings like this matter when you pick an agency?
They work as a filter, not as a decision. A ranking tells you the company has real clients willing to go on record. It tells you nothing about whether that company fits the problem you are trying to solve.
Is this team still working under the Funky Marketing name?
The work continues at Funky Enterprises, on positioning, demand generation and commercial systems for B2B companies. This blog stays online as the archive of what was written between 2020 and 2024.
What should a buyer look at instead of a badge?
Ask about two engagements that went badly and what changed afterwards. Anyone can produce a list of wins. The answer to that question tells you how a team behaves when the plan stops working, which is the part you are actually buying.
Related reading: Demand generation: revenue marketing is changing the way we sell, 8 things you need to know to build a strong demand generation strategy, How to create a content marketing strategy for B2B.
This article is from the Funky Marketing blog archive. The work continues at Funky Enterprises: positioning, demand generation and commercial systems for B2B companies.
If you want to look at your own commercial system, book a 30-minute needs assessment. New conversations with people who build revenue are on the Funky Enterprises Show.
